It is a fact that many AOP's are very unsure about computers and actively avoid them, and so are perceived as thick. However it is often the reverse. Some time ago I acquired a number of obsolete PC's which were surplus to requirements of a large company. I cleared the drives and set them up with an operating system and basic office suite then passed them on, for a nominal charge, to pensioners in my area. Many of whom had an interest in computing and going on line but were unsure and reluctant to spend 3, 4 or £500 on a computer. It worked well with the majority moving on to new machines and passing the old ones on to another deserving case.
I still have over 30 oldies who regularly contact me for support, repairs and advice along with a good few more who are now accomplished silver surfers.
As for the simplicITy computer, Just another cynical rip off designed to part the gullible from their money.