Somebody must because it's an often repeated format. I've seen constant repeats of an advert for a magazine that carries parts to build a 1/8 scale sports car. Fair enough for folks who like building models but the ad also has a bar along the bottom saying
First issue £2.99 normally £8.99 100 issues. That's best part of £900 for a 2 foot model car. To me it's incredible that this would sell.